Above the line
To heard, seen and found be found, must you advertise with the right media strategy; we help you at the selection for maximum range and impact.
Personalised media mix
The media landscape is outrageously diverse and engaging. There are so many ways to get your message out there and new channels are emerging all the time. Alongside print, outdoor, radio and TV, digital and social media have lots to offer. What mix will reach your target group best? Our media planners work out the best strategy for you.
A sound media plan
Media planning is an exact science. Which is why our media experts always take their lead from what you want to say and when you want to say it. They select the right media based on your message, your target group and your budget. In doing so, they examine how many GRPs you need to optimise your reach and calculate the best OTS (opportunity to see) for your campaign. In the socials and elsewhere. Sounds like a plan.
TV on every screen
Does TV have a future? Do TV commercials still work? You bet. While linear TV viewing might have had its day, other ways to watch TV are booming. Streaming, on-demand, online video… We cannot get enough of TV. It’s just a matter of getting your commercial on the right channels to reach your viewers. Heard of targeted TV?
Radio days
Radio also remains a hugely popular way to reach your target groups. Depending on the station profile and the audience coverage, we select the advertising formula that maximises the likelihood that your commercial will be heard. On traditional stations and digital platforms like Spotify and Deezer.
Out of home advertising
You target groups are everywhere. They work and shop, drive, cycle and ride public transport. Why not engage them en route? You can catch their attention with out of home advertising. Billboards, digital screens, bus shelter posters or in vehicle (buses and trams). A captive market waiting to be wowed by creative advertising. Our media specialists show you how to maximise your stopping power.
Which channels do we activate
in your marketing mix?
That depends on your objectives. There is no standard 'power up your brand' formula. Together, we look at how best to package your message and through which channels to engage your target audience.
