Influencer Marketing
Find the right influencer to generate attention for your brand and influence your audiences for conversion.
Influencers bring your brand to life
Influencers have a large group of loyal followers on social media and are able to put your brand in the spotlight with a review or original tutorial. By emphasising experience in their Instagram story or Facebook posts, they draw your target audience into your story. In a credible and effective way. Take care to partner with the right influencer. Because the influencer’s image is tightly linked to your own company image. Our experts help you make your selection.
In the first episode, Maïkel explains how influencer marketing can strengthen your brand.
Influencer marketing is in! Yet many businesses think that working with influencers is not for them. In this vlog, we prove you wrong. We show you that influencers are influential personalities who have loyal followers on social media, like Nouria. Curious about her story?
Influencer marketing is a credible and efficient form of marketing. No question about it. After all, influencers reach an audience that is already interested anyway. Moreover, they convey your message in such a way that your target groups easily identify with it.
In this vlog, Arnaud, Consumer Activation Manager at AEG, explains why the manufacturer of electrical household appliances has been working with influencers for years to create authentic content.
Which influencers are active in your industry? That's the first question you should ask before you start selecting influencers. But there are a few more things it's best to consider.
The engagement rate, for example. Even more than the number of followers, this is an important and reliable indication of whether an influencer is suitable to promote your brand.
In this vlog, Bart deroeck @roeckiesworld explains what a good engagement rate is.
Study, compare and follow your gut feeling. Is there a match between your brand and the influencer? Then you're good to go!
But how do you start an influencer campaign? If you don't have much experience with influencer marketing yet, it's best to start small. Both budget-wise and in the choice of influencer, says Bénédicte of HRA pharma: "And evaluate and improve where possible, step by step during the campaign. Measuring is knowing.
Protect your brand and values, but also give creativity freedom. In other words, be open to ideas from influencers. After all, they are the experts in creating authentic content.
Clear agreements and clear communication are crucial here. Preferably no rules, but guidelines. This way, you ensure that there is a good connection between your brand and the influencer.
Influencer befitbeawesome laura talks about her experiences in creating content.
Work with the right influencers
Our experts help you deploy the right influencers to reach your target audience efficiently and in a credible way.
You reach a more relevant audience
The brand awareness an influencer creates brings a larger audience into reach. And the right audience: by associating your company with the most suitable influencer, you target people who want to know more and are genuinely interested in your products and services. So you reach the target audiences you want to convert.
Get inspired by
Our cases
Which channels do we activate
in your marketing mix?
That depends on your objectives. There is no standard 'power up your brand' formula. Together, we look at how best to package your message and through which channels to engage your target audience.
